The Center
The CNN Center (now The Center), one of Atlanta's most recognizable landmarks, is undergoing a transformative project. The goal is to harness the power of LED technology to draw attention to experiential and sponsored content while maximizing its revenue potential. To achieve this, the team's design skills were essential to creating LED designs that both respect the building's brutalist architecture and accentuate its key features.
This project presents an exciting opportunity to reimagine the iconic CNN Center, combining modern LED technology with the building's distinctive brutalist style. The design concepts aim to create a visually stunning and memorable experience for visitors while providing an effective platform for experiential and sponsored content. With the potential to increase revenue, this project is a testament to the importance of innovative design in elevating our public spaces.
2023-2024
Experiential Design | Digital Signage
A video is worth a thousand words
Created to present to ADID (the Arts District of Downtown Atlanta) the video effectively communicated the project’s impact, demonstrating how the proposed LED displays would enhance the building’s presence and support experiential and sponsored content. The compelling visualization played a key role in securing design approval from both ADID and the city.
