Westfield WTC Transit Center

For the Westfield World Trade Center Transportation Hub, we developed a complete 3D model from scratch to support a new LED display proposal, as no existing architectural model was available. Working within Santiago Calatrava’s iconic and complex design, our team explored multiple iterations to create a concept that balanced simplicity, elegance, and visual impact. The final proposal seamlessly integrated digital media within the soaring, sculptural space, enhancing the environment while preserving the architectural integrity of the landmark structure.

2023

Experiential Design | Digital Signage