PPL Center
The PPL Center in Allentown, Pennsylvania (home to the AHL’s Lehigh Valley Phantoms) was due for a major technology and design refresh. To help reimagine this local landmark, our team developed four unique design concepts for a new center-hung LED display, each integrating the latest in display technology and tailored to elevate the arena’s fan experience. Through high-quality 3D renderings and immersive flythrough animations, we brought each concept to life, enabling stakeholders to visualize the impact of every design from multiple perspectives.
2024-2025
Experiential Design | Digital Signage
Make an Impact
Beyond the interior upgrades, the proposal also introduced a bold new exterior LED marquee to enhance the PPL Center’s street presence and community visibility. The combined interior and exterior designs offered a cohesive digital experience, modernizing the venue, amplifying its identity, and positioning it as a leading entertainment destination in the region.